Crossoverleads has gained a strong reputation in VoIP demand generation due to it’s commitment to a meticulous multi-touch lead filtration process.
A leading national VoIP service company approached Crossoverleads with the aim of building a new channel of demand generation to support it’s expanding inbound sales division. Crossoverleads ability to produce voice-contacted SQLs at scale was integral to the campaign implementation. The objective was to zero in on companies with needs between 1 to 20 lines. Upcision’s ability to penetrate these SMBs did not disappoint.
Crossoverleads success came as a result of it’s ability to penetrate relevant target SMBs cost-effectively. As a result, the Client was able to close 10.9% of leads that were dispositioned, while averaging 4.1 lines per deal.