Services

The Crossover EngineData and targetingCampaigns and engagementSDR and BDR teamsPipeline and revenue recovery

Operations

How we countWhat counts as a leadWhy we count this wayQuestions we get asked

Learn

Guides

Company

Contact
Free pipeline audit
Home/Appointment setting
Services

Meetings on your calendar, billed only when they happen.

Our reps work your market by phone and email and write the bookings straight into your CRM.

For closers who do not even want the qualification call. You want real conversations appearing on your calendar with enough context to run them well.

Bookings are written directly into your CRM the moment they exist. Your team sees meetings appear on their own calendar and pipeline in real time, with no handoff files and no lag.

What you get

Meetings booked for your sellers, each carrying context: who the prospect is, what was said, and why they took the meeting. Confirmations and reschedule chasing are ours to handle, not yours.

Booked and held, side by side

Both columns are always visible. Only one of them bills.

Booked, tracked

Tue 10:00 · discovery
Wed 14:30 · walkthrough
Fri 11:15 · comparison

Held, billed

Tue 10:00 · held, 24 min
Wed 14:30 · held, rescheduled once

The Friday meeting has not happened yet, so it has not earned the second column. If it never holds, it never bills.

How an engagement runs

The contract is scoped on the free audit call: vertical, ICP, and criteria in writing. Our reps then work the pool on both channels, and booked meetings flow into your CRM as they happen.

What the report shows

Booked and held, both columns visible, and only held celebrated. Your own CRM is the shared source of truth, so there is never a your-numbers-versus-ours conversation. Meetings count when they are held, never when they are booked, and we only charge when they show up. A no-show we chase, reschedule and hold bills once, as one held meeting.

What this looks like in practice

A worked example, illustrative

A booking lands in your CRM on Monday: who the prospect is, what they said, why they took the meeting. Your AE sees it appear on their own calendar the moment it exists.

Tuesday morning the prospect goes quiet. We chase, they reschedule, and the meeting holds on Thursday. Your report shows one booked meeting that became one held meeting, billed once. The no-show never shows up as a deliverable, because it was not one.

Pricing

A monthly contract, scoped and quoted after the free pipeline audit. Billing counts held meetings only.

The top rung: the Crossover Engine, the whole funnel as one system

Questions we get asked

What happens when a prospect does not show?

We chase the reschedule. If the meeting eventually holds, it bills once, as one held meeting. If it never holds, it never bills.

How is this different from SQL leads?

An SQL is a qualified conversation delivered for your team to progress. Appointment setting goes one step further: the meeting is already on your calendar.

Do you guarantee meetings per month?

We promise what we control: the motion, the follow-through, and billing that only ever counts a held conversation. A promised monthly number would have to be estimated or forced, and either one would show up in your show rate.

Who runs the meeting?

Your sellers. We deliver the held meeting with its context, and your closers take it from there.

Free pipeline audit

Find out what your funnel can produce.

Send us what you are running now: the data you buy, how your outreach is sent, and what your CRM reports. We review all of it. You get the findings in writing and you keep them whether or not you work with us. There is a quote at the end and no obligation to take it.