Leads a rep actually spoke to, qualified against criteria you agreed in writing.
One rung up from the MQL buyer: your closers do not want raw engagement, they want someone who has already had the first conversation.
An SQL here means the call went well, and went well always means the prospect took a forward action: asked for more information, requested a second call, agreed to a next step. Never rep optimism. The forward action has to be visible in the log.
The SQL record with its call context attached: when the conversation happened, what qualified the prospect against your written criteria, and the notes. Every SQL ships with its evidence, and there is a five business day window to dispute any of them. If the log does not show the forward action, the SQL is credited without argument.
Qualification criteria are agreed on the free audit call, in writing. Our reps dial your ICP, and the conversations that clear the bar arrive as SQLs as they qualify.
Dials, conversations held, and SQLs against the written definition, with log excerpts behind each one. Qualified means a forward action you can see in the log, never a rep's optimism.
A rep reaches the owner of a mid-size logistics firm. Two minutes in, the owner says the current contract runs out next quarter and asks for a comparison in writing. That is a forward action, and it is in the log with a timestamp.
The next call is polite, friendly, and ends with no request, no next step, and no question about the offer. Pleasant is not qualified. That one never becomes an SQL, no matter how good the rep felt about it.
Priced per SQL, by vertical, fixed in writing per engagement and quoted after the free pipeline audit.
One rung up: appointment setting, the meeting already on your calendar
The prospect took a forward action that is visible in the call log: requested more information, asked for a second call, agreed to a next step. Criteria are agreed with you in writing before dialing starts.
You have five business days to dispute it. If the log does not show the forward action, it is credited without argument.
Real conversations cannot be manufactured on a schedule, so we do not promise weekly volume. What we promise is that every SQL you do get cleared the written bar.
No. It is a qualified conversation, delivered with the evidence. Closing it is your team's work, which is exactly why the qualification bar matters.
Send us what you are running now: the data you buy, how your outreach is sent, and what your CRM reports. We review all of it. You get the findings in writing and you keep them whether or not you work with us. There is a quote at the end and no obligation to take it.