Services

The Crossover EngineData and targetingCampaigns and engagementSDR and BDR teamsPipeline and revenue recovery

Operations

How we countWhat counts as a leadWhy we count this wayQuestions we get asked

Learn

Guides

Company

Contact
Free pipeline audit
Home/Questions
Questions we get asked

Straight answers, before you commit.

If the answer to one of these matters to your decision, ask us to prove it on a sample.

Why are your numbers lower than my last vendor's?

Because theirs counted opens and raw clicks. Ours count people. If you put the two reports side by side, the gap you are looking at is mostly scanners. This is the most common question we get and it is usually the last one.

Can I see the data before I pay for it?

Yes. Ask on the audit call and we will send you a sample from the current book in your vertical. Run it through whatever checker you trust. We would rather you test it than take our word for the accuracy.

Do I have to buy the whole thing?

No. Plenty of clients take data only and run their own outbound. Others use us for the reps or the pipeline work and never touch the data side. Start with the audit and take whichever part is actually missing.

What does the Crossover Engine cost?

A $1,000 annual payment, then a monthly fee that ramps as the system comes online: $2,000 in month one, $3,000 in month two, $4,000 in month three, and $5,000 a month from month four. The ramp exists because the early months are build months. You are not paying full rate before the full system is running.

How does the free audit work?

You send us what you are running now: a sample of the data you buy, who sends your outreach, and what your CRM reports. We go through it and give you the findings in writing. You keep them whether or not you work with us. There is a quote at the end and no obligation to take it.

What is the difference between an MQL and an SQL here?

An MQL engaged with your content in a way a person had to do deliberately. An SQL had a real conversation with one of our reps and came out of it qualified. They are priced differently because they cost us different amounts of work.

What happens when a record is wrong?

We replace it. If a whole batch is off, we tell you before you find it and we do not bill for it. Some percentage will always be wrong, and our job is to make it right quickly.

Do your reps work other accounts at the same time?

No. A rep team belongs to one client. If you want to know how many dials went out on your account on Tuesday, that is a number rather than an allocation.

How long before there is pipeline?

Data lands in days. Campaigns take a few weeks before the reply volume means anything, because sending capacity has to be built up slowly. Anyone promising meetings in week one is skipping the warm-up that protects your reply rate.

Will you send from my domain?

No, and there is no version of the contract where that changes. Cold sending damages whichever domain does it. We buy and manage sending domains so that cost is ours.

Free pipeline audit

Find out what your funnel can produce.

Send us what you are running now: the data you buy, how your outreach is sent, and what your CRM reports. We review all of it. You get the findings in writing and you keep them whether or not you work with us. There is a quote at the end and no obligation to take it.