Services

The Crossover EngineData and targetingCampaigns and engagementSDR and BDR teamsPipeline and revenue recovery

Operations

How we countWhat counts as a leadWhy we count this wayQuestions we get asked

Learn

Guides

Company

Contact
Free pipeline audit
Home/The Crossover Engine
Services

The whole funnel, run as one system.

Targeting, campaigns, a dedicated rep team and pipeline recovery, wired together and reporting as one.

The Engine gives you the whole funnel as one system: targeting, campaigns, a dedicated rep team and pipeline recovery, built and run together, reporting as one.

Because one system builds the list, sends the campaigns, makes the calls and watches the CRM, you can see every handoff. When a stage underperforms, your report shows which one.

What is included

Targeting and data. The account set and the verified contacts inside it, built for the campaigns that are about to run rather than bought off a shelf. Named people, confirmed mailboxes, dated checks.

Campaigns on managed domains. Outreach written by people, sent from domains we buy and maintain. Your own domain is never involved. Engagement is counted per human before it reaches your report.

A dedicated rep team. Working the same account set the campaigns work, so a prospect who engaged gets a call that references what they engaged with. Call logs are timestamped and readable. Meetings count when they are held.

Pipeline and CRM work. The recovery pass on the deals already in your system, and the ongoing audit that keeps your reporting honest while everything else runs.

One report across the whole funnel

Every Engine client gets a single report that follows the funnel from end to end: companies found, contacts verified, humans engaged, conversations had, meetings held, deals moved. Each number is measured at the stage it belongs to, by the same system that produced it.

This is the part you cannot assemble from separate vendors. When five suppliers each grade their own work, the handoffs between them are invisible and every disappointment becomes an argument. One system, one report, one place to look when you want to know what happened.

The discipline behind the numbers is flat on purpose: counted, never estimated.

Four stages, one report, drawn

This is the shape of the thing you are buying. Four services that normally live at four vendors, wired into one reporting spine.

DATAverified, datedCAMPAIGNSour domainsREP TEAMsame accountsRECOVERYyour CRMONE REPORTone set of definitions

The wiring is the product. When the same system builds the list, sends the mail, makes the calls and watches the CRM, a weak stage cannot hide between vendors.

What this looks like in practice

A worked example, illustrative

Month one, the system is being built around your ICP: data cut, domains warming, definitions frozen in writing. Month two, campaigns come online and the first human clicks appear on the report. Month three, your dedicated rep starts dialing an account set the campaigns have already warmed, so the first calls land on people who have seen your name.

From month four you read one report: what the data delivered, what the campaigns produced, what the conversations turned into, what woke up in your CRM. If meetings dip in a given month, the report shows whether the dip started at data, at sending, or on the phones. That sentence is the reason the Engine exists.

Pricing

The Engine is priced on a ramp, because the early months are build months and you should not pay full rate before the full system is running.

  • $1,000annual payment
  • $2,000month one
  • $3,000month two
  • $4,000month three
  • $5,000a month from month four, the full run rate

Month one is targeting, data build and domain preparation. Month two adds campaigns as sending capacity warms. Month three brings the rep team fully online against a warm account set. From month four the whole system is running and priced accordingly.

The ramp, drawn. Build months are priced as build months; the full rate starts when the full system is running.

$2,000
$3,000
$4,000
$5,000
Month oneMonth twoMonth threeMonth four on

The initial term is twelve months.

How it starts

Every Engine engagement starts with the free pipeline audit, because we would rather see your funnel before we quote on running it. You send us what you have. We tell you what we found, in writing, and you keep the findings either way.

If we go ahead, the definitions are agreed before anything runs: what counts as an MQL, what counts as qualified, what counts as a meeting. In writing, in advance, and they do not move afterwards.

Questions we get asked

What does the Engine cost?

A $1,000 annual payment, then a monthly fee that ramps as the system comes online: $2,000 in month one, $3,000 in month two, $4,000 in month three, and $5,000 a month from month four. The initial term is twelve months.

Who is the Engine for?

The client who would otherwise buy three vendors and referee them. One system runs the data, the campaigns, the reps and the recovery work, so the handoffs between stages stop being invisible.

What happens when a stage underperforms?

Your report shows which one. Because one system builds the list, sends the campaigns, makes the calls and watches the CRM, underperformance has an address instead of an argument.

Free pipeline audit

Find out what your funnel can produce.

Send us what you are running now: the data you buy, how your outreach is sent, and what your CRM reports. We review all of it. You get the findings in writing and you keep them whether or not you work with us. There is a quote at the end and no obligation to take it.