Leads who engaged with your content on purpose, confirmed human before they reach you.
Built for teams with closers and no top of funnel. You want warm names to call, not a campaign to manage.
An MQL here is an ICP contact who did something deliberate: a distinct human click, a form fill, a tool engagement. The definition is agreed with you in writing before the first send, and it does not move afterwards.
MQLs delivered as they qualify, each with its engagement evidence attached: who the person is, what they engaged with, and when. Nothing arrives without the evidence.
Raw engagement comes in loud. Security scanners open everything and click every link. The filter exists so that noise never reaches your file.
What survives is small on purpose. A short file of real people beats a long file of software pretending to be interested.
Campaigns run from our book against your ICP on our infrastructure. Engagement passes the human filter. What survives becomes an MQL. What does not is discarded, never downgraded into your file to pad a number.
MQLs by week, the engagement behind each one, and what was rejected as automated. Most vendors hide the rejection line. Ours is on the report, because it is the reason the names that do arrive are worth calling. Opens never count, at any threshold.
A campaign email reaches an operations director. Her security software opens it and clicks every link the moment it arrives, which is its job. Hours later she reads the email herself and clicks through to the pricing page.
The scanner burst is reclassified out: wrong fingerprint, wrong network, inhuman timing. Her click survives. One MQL reaches your file, with the evidence attached, and the rejected noise appears on your report as exactly what it was.
Priced per lead, by vertical, because a lead in one market is a different product from a lead in another. The price is fixed in writing per engagement, quoted after the free pipeline audit.
Standard leads may in future be shared with a small number of buyers who do not compete with you. Category exclusivity, where your category's leads go only to you, is available as a named premium tier.
A contact inside your agreed profile who engaged with your content in a way a person had to do deliberately. The definition is agreed in writing before anything runs.
Because theirs counted opens and raw clicks, and ours count people. The gap between the two reports is mostly scanners.
No. Volume promises would require either estimating or padding, and we do neither. What we fix in writing is the definition and the price.
Leads in your category go to you alone rather than to a small set of non-competing buyers. It is a named premium tier, priced on the call.
Send us what you are running now: the data you buy, how your outreach is sent, and what your CRM reports. We review all of it. You get the findings in writing and you keep them whether or not you work with us. There is a quote at the end and no obligation to take it.